Again, we’re pondering the age-old question of Facebook hashtag effectiveness. So do they work? To put it simply – yes and no. Facebook hashtags were introduced in 2013, but they haven’t received as much love than they’ve had on other platforms. For instance, hashtags on Twitter are very user-friendly. By clicking any hashtag you’re automatically …
Tag Archives: marketing
When Collaborating With A Digital Agency Makes Sense
Every day we struggle with limited time constraints. Sure, we all wish we could accomplish 1.5 million tasks in a day, but there’s only one Mary Poppins or Beyoncé. We can’t do it all. There are 24 hours in a day and 8 to 9 of those hours are spent at the office. Does your …
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Top 5 Things To Do For A Social Media Contest
We love it when a brand aligns their mission and goals with a great contest. Running a contest is not as easy as just giving something away, but instead requires a bit more thought on the pre, during, and post efforts once the contest period is over. People love to to win things, and the …
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Top Mobile Apps For This Years Graduating Class
Find yourself staring more at the screen in your hand then any other screen you interact with? It’s common now that mobile devices have access to messaging, news, video, and more. In our hands we carry the world. No one knows this better than our young adults that have grown up in an era where …
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Facebook Lead Ads Will Simplify Forms
How many times have you been on your mobile, found something you love on Facebook, and click on the link only to be shown a form that needs to be filled out. The frustrating of zooming, pinching, and sliding left and right forces many users to abandon their attempts. Getting users to opt-in can be …
Visual Content Boosts Brands
If content is king, visual content is the king of the mountain. Whether you choose to use video or photos, visual content turns a standard text post or update into something people enjoy looking at. In most cases, a well done visual can tell more of a story than you could type out…at least not …
5 Reasons Your Business Blog is Failing
Having a blog is exciting. Managing a blog? Not so much. There are serious tactics that need to be in place to ensure that readers are actually finding the content you’re creating, because there’s real value there. In many cases a person’s first point of contact with your content is NOT your website (it would …
Is your brand realizing the business value of social media?
Both Charlene Li and Brian Solis have put together some insightful information that highlights the changes in business in 2013, moving into 2014, and what value social media marketing can play for them. Are brands realizing the business potential? In short, the answer is no. Adoption rate for brands is high, it’s not a question …
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Care, create, innovate… and change the world.
If you know Sweb at all, you know that we love innovation. It’s what we’re all about. (That, and bridging the gap between technical jargon and plain English for our clients, of course.) We find fulfillment in helping our clients’ dreams become reality. That’s our passion, it’s what we do, and it’s what we’re good at. …
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Publishing Branded Content Is Mandatory
In the early days of the internet, a website was all a business needed to be relevant. Every business HAD to be online. Then blogging became popular and we realized business websites needed blogs so they no longer looked like static billboards. Enter social media, and now every business had to find a voice and …
