Is your brand realizing the business value of social media?

Both Charlene Li and Brian Solis have put together some insightful information that highlights the changes in business in 2013, moving into 2014, and what value social media marketing can play for them. Are brands realizing the business potential? In short, the answer is no. Adoption rate for brands is high, it’s not a question …

How Twitterchats Build Your Brand

The micro-blogging social network, Twitter, is famous for its 140-character limit. At the beginning, its detractors claimed it was a network where people shared information of little value. Twitter has played a major role in crisis communication, breaking news, and customer service. We’d like to teach YOU to harness the power of Twitter to build …

7 Follower Tips for Twitter

In the world of social media marketing, it’s vital to look beyond followers, following, and tweets. Evaluate how you’re building relationships with your community. Are you providing value and receiving value throughout the experience? Like any other relationship, it’s a two-way street. We’ve put together 7 Follower Tips for Twitter. Keep your community happy, keep …

SA2020 Infographics Highlight San Antonio’s Progress

SA2020 has been tracking the progress San Antonio has been making toward its goals. That means lots of numbers, lots of analysis – lots of data that is really important, but completely unapproachable.  We’ve all seen our fair share of annual reports, data charts, line graphs, pie charts, statistical analysis and data comparisons, and we’ve all thought, …

Running A Social Media Contest

Contests, sweepstakes, giveaways, call them what you will, everyone wants to win. We’ve seen contests boost numbers in a brand’s community and more importantly, increase the amount of engagement between the brand and the community as well as within the community itself. There’s no denying the benefits of a well-organized contest. On the other hand, …

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