Imagine as a brand, you have a story to tell, but you’re unsure how to get it out. Do you record a video? Do you write a blog post? Do you share on social media? Do you post on your site, then share on social media? The options available to you can weave a very …
Tag Archives: content marketing
How to Launch a Podcast With 3 Easy Steps
Can you imagine reaching a global audience with your message for free? Imagine if your expertise could be shared digitally, anywhere in the world, with an audience that can listen to what you’ve shared at any time, any place, whenever they want. Podcasting is a solution for many brands looking to expand on their content creation efforts and …
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Is your brand realizing the business value of social media?
Both Charlene Li and Brian Solis have put together some insightful information that highlights the changes in business in 2013, moving into 2014, and what value social media marketing can play for them. Are brands realizing the business potential? In short, the answer is no. Adoption rate for brands is high, it’s not a question …
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Facebook Simplifying Mobile Purchases, Becoming a Social Business, and New iPhone Rumors
Like many of us, you probably just catch everything in your Twitter stream, or Facebook wall, or a feed of your favorite blog posts. Our goal weekly is to share some of the top stories we think you should be reading. The stories will focus on web, mobile and social marketing topics, and hopefully guide …
Is A Business Podcast A Good Idea?
Imagine creating content that was accessible on desktops, laptops, smartphones, tablets, and didn’t require anyone to do more than hit play. That’s the power of a podcast. The number of Americans who have ever listened to a podcast has risen to 45%, which is approximately 70 million Americans. That’s a lot of listening power. Over …
Does My Business Need A Blog?
Social media, mobile messaging, and tools like Google Glass provide us a platform to document our experiences, tell stories, and share information. However, in today’s one-hit-wonder world, few things have as longstanding digital success as the blog. That’s not to say that the other sources of communication are any less valuable — they each have …
