Again, we’re pondering the age-old question of Facebook hashtag effectiveness. So do they work? To put it simply – yes and no. Facebook hashtags were introduced in 2013, but they haven’t received as much love than they’ve had on other platforms. For instance, hashtags on Twitter are very user-friendly. By clicking any hashtag you’re automatically …
Tag Archives: digital marketing
Snapchat Dominating Digital Space
Imagine capturing live in the moment content quickly, easily, and publishing it faster than you can fix a line of broken CSS code. The digital landscape is constantly looking for ways to be faster, better, and more effective. Streaming services were all the rage about five years ago, and while they still serve their purpose, …
Stock Photos That Don’t Suck
You could be the best content creator in the world, and you could be a wordsmith that would put Tolstoy to shame. You could be the next Anderson Cooper, and build an amazing news blog from scratch, or you could be the next Perez Hilton, latching onto the greatest, most meaty gossip the world has …
An Effective Team = An Effective Business
You’re only as good as the people you work with. Plain and simple. CEOs, startup and business owners, entrepreneurs, and contractors all know this to be true: if your team is working well, your business is working well. Whether you’re looking to build a team, capitalize on a great team, or maximize its effectiveness, check …
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Coca-Cola and #AmericaIsBeautiful … Redefining “America”
Alright. We don’t pull out our soap box often, but we think this is a particularly worthy occasion to do so. But before we do, we want to ask you a couple of questions. 1. Have you and your family ever enjoyed the Christmas-time classic, “White Christmas”? 2. Do you use Google or Yahoo! on …
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The New Journalism Platforms: Facebook and Twitter
Think for a second about where you first saw the news of Whitney Houston’s death. Or the Boston Marathon bombing. Or more recently, Justin Bieber’s arrest. How about the birth announcement for Royal Baby, Prince George? And the passing of Paul Walker? Most likely, you saw one or all of these things first through Facebook …
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Time Spent Managing Social Media
If you are managing social media chances are it’s just one of your many tasks. You may post in the morning, attend to daily duties, check back in at lunch time, and maybe again before you leave the office. For some the extend those periods long past the office closing for the day. While some …
Is your brand realizing the business value of social media?
Both Charlene Li and Brian Solis have put together some insightful information that highlights the changes in business in 2013, moving into 2014, and what value social media marketing can play for them. Are brands realizing the business potential? In short, the answer is no. Adoption rate for brands is high, it’s not a question …
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How The Healthcare Industry Uses Social Media
Social media may seem like an ancient concept to those of us who live and breathe it, but there are still many industries growing in their own usage of social media as they discover its value and use in bringing people together. Industries that have the most issues with social media are heavy regulated ones …
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When Hiring A Digital Marketing Agency Makes Sense
The ideal balance is an in-house marketing team working in tandem with a digital agency for your digital marketing efforts. The internal team would be able to set goals and then work with the agency to create an effective digital marketing strategy and execute your digital efforts. Unfortunately, we don’t live in a perfect world, …
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