Facebook has been a dominant force in the social networking space. Facebook is used personally, by brands, on mobile, on desktop, for websites, for promotions, and the list goes on and on. From a brand perspective, advertisers come to Facebook with business goals, like website clicks, sign-ups, increase traffic for events, but in order to …
Continue reading “Cost Per Click Measurement Changes On Facebook”
How many times have you been on your mobile, found something you love on Facebook, and click on the link only to be shown a form that needs to be filled out. The frustrating of zooming, pinching, and sliding left and right forces many users to abandon their attempts. Getting users to opt-in can be …
Think for a second about where you first saw the news of Whitney Houston’s death. Or the Boston Marathon bombing. Or more recently, Justin Bieber’s arrest. How about the birth announcement for Royal Baby, Prince George? And the passing of Paul Walker? Most likely, you saw one or all of these things first through Facebook …
Continue reading “The New Journalism Platforms: Facebook and Twitter”
Clear results inform the decision to start, continue, or stop any initiative. In traditional advertising it’s vital to know if efforts made on behalf of the company are truly producing the projected results. Look at television, radio, and print ads. Are these mediums driving more people into the store and are they driving up sales? …
Video is an important medium that has taken over the online world. Users are consuming video at an astounding rate and marketers should be aware of how they can take advantage of all the eyeballs viewing videos around the world. No matter the size of your brand, how can you share your story and, most …
Continue reading “Have you prepared an online video marketing strategy?”
