If content is king, visual content is the king of the mountain. Whether you choose to use video or photos, visual content turns a standard text post or update into something people enjoy looking at. In most cases, a well done visual can tell more of a story than you could type out…at least not without writing a book. A common question we get is what type of content lends itself to a visual? It’s easy to overlook some of the common events that might happen everyday in your business. A happy customer, a customer testimonial, photos of your new products, products on sale, top team members, award ceremonies, even travel all lend themselves to telling an interesting story about your business.
So think of some of the opportunities that occur around your business. Are there opportunities for you to capture some great visual content? Below is an infographic that outlines how visual content can further boost your brand.