Both Charlene Li and Brian Solis have put together some insightful information that highlights the changes in business in 2013, moving into 2014, and what value social media marketing can play for them. Are brands realizing the business potential? In short, the answer is no. Adoption rate for brands is high, it’s not a question …
Continue reading “Is your brand realizing the business value of social media?”
In the early days of the internet, a website was all a business needed to be relevant. Every business HAD to be online. Then blogging became popular and we realized business websites needed blogs so they no longer looked like static billboards. Enter social media, and now every business had to find a voice and …
Like many of us, you probably just catch everything in your Twitter stream, or Facebook wall, or a feed of your favorite blog posts. Our goal weekly is to share some of the top stories we think you should be reading. The stories will focus on web, mobile and social marketing topics, and hopefully guide …
Social media may seem like an ancient concept to those of us who live and breathe it, but there are still many industries growing in their own usage of social media as they discover its value and use in bringing people together. Industries that have the most issues with social media are heavy regulated ones …
Continue reading “How The Healthcare Industry Uses Social Media”
The micro-blogging social network, Twitter, is famous for its 140-character limit. At the beginning, its detractors claimed it was a network where people shared information of little value. Twitter has played a major role in crisis communication, breaking news, and customer service. We’d like to teach YOU to harness the power of Twitter to build …
There’s a lot of talk about how to grow your Twitter following. Even if you have thousands of followers, how invested are you in each other? Tighter, more qualified networks are the way to go, and exploring networks to find others who you can connect with is all part of the social experience. This rule …
Continue reading “Twitter Tools to Grow and Monitor Your Audience”
In the world of social media marketing, it’s vital to look beyond followers, following, and tweets. Evaluate how you’re building relationships with your community. Are you providing value and receiving value throughout the experience? Like any other relationship, it’s a two-way street. We’ve put together 7 Follower Tips for Twitter. Keep your community happy, keep …
A hot buzzword in 2012 was SoLoMo, a short hand version for social, local, mobile. The trend established the two-fold idea that businesses needed to become more agile with social, local, mobile listings, and that users were becoming more hyperlocal with their searches and seeking out local businesses. The opportunity for businesses and users went …
Contests, sweepstakes, giveaways, call them what you will, everyone wants to win. We’ve seen contests boost numbers in a brand’s community and more importantly, increase the amount of engagement between the brand and the community as well as within the community itself. There’s no denying the benefits of a well-organized contest. On the other hand, …
Think about all the times someone has tried to teach you something or explain something to you. Wasn’t it easier to learn if your instructor drew a diagram? People learn and retain information better when auditory or written language is accompanied by charts, graphs, or photos. That’s why it’s no surprise that visual social media …
Continue reading “Is Pinterest Marketing Good For Your Business?”
