Burnout is defined as exhaustion of physical or emotional strength or motivation usually as a result of prolonged stress or frustration. Social media vigilance can be mentally taxing if your processes are not set up in a such a way that you can move freely through your strategy, day-to-day. Jumping on different networks, seeking content, …
Category Archives: Blog
Instagram and Pinterest Opportunities Increase
In any industry there are pros can cons to being an early adopter. Technology, for example, excites a lot of people, and early adopters will want the latest and greatest the day of release. It’s likely that these products will have some bugs to work out, but that’s the risk that early adopters take in …
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Social Engagement Includes Answering ALL the Questions
Facebook has evolved over the years and has made significant changes in how page admins can access their Facebook business pages and even provided a specialized mobile app that makes it easy for social engagement. So why is it that so many questions posted on business pages go unanswered? In a recent report by Quintly, …
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Sweb Development Technical Director Awarded
To say that we have some of the best members on our team would be an understatement. To be recognized by the city is a whole other story. Last night, Rudy Macias, Sweb Development’s Technical Director was awarded the “Software/App Developer of the Year” award by the San Antonio Business Journal. During San Antonio’s Tech …
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Visual Content Boosts Brands
If content is king, visual content is the king of the mountain. Whether you choose to use video or photos, visual content turns a standard text post or update into something people enjoy looking at. In most cases, a well done visual can tell more of a story than you could type out…at least not …
Digital Content Consumption Explodes
It’s never been more important to have a mobile presence than it is today. Accessibility is key, no matter what type of brand you are. As more and more people are using mobile tools, tablets and smartphones, the more important it is to consider what your audience is looking for, and what digital content matters …
Enhance Content Using Hashtags
You have seen hashtags floating around everywhere on social media. While this trend may have started on Facebook, it has begun flooding Facebook, Instagram, Snapchat, Pintrest , Google Plus and even text messages! So what are hashtags really and what do they do? What are hashtags? In a sense, hashtags are the next form of …
Small Business Mobile Opportunities
Small businesses are increasingly looking for ways to optimize their efforts on social media and mobile technology. While social media is likely more approachable, the staggering number of businesses, both large and small, that have not established a strong foothold on the mobile space is still shocking. With growing numbers of people utilizing their smartphones …
What the New York Times Taught Us About Humility
If every major business entity had the dedication to excellence, accuracy, and customer service that The New York Times displayed a few days ago, the entrepreneurial world would be a much, much better place. The basic gist of the story goes like this: 12 Years a Slave — the Oscar-winning Best Picture of 2014 — …
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What the Marketing World Can Learn from John Travolta’s Oscars Fail
Hey, John, we’re still wondering… who’s Adele Dazeem? In case you didn’t see it, here’s John Travolta’s epic pronunciation fail at Sunday night’s 2014 Academy Awards ceremony. And in case you didn’t know better, here’s the actual name of the “Let it Go” performer, who also happens to be a Tony award-winning Broadway actress and …
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