Showcasing how a transformative campus is changing lives everyday
How do you increase the visibility of your organization’s transformative services and impact on the city?
Haven for Hope is a “transformational” campus with a full range of services to assist the homeless in San Antonio. The purpose is to not just address the situation but the whole person, which makes Haven for Hope more than just a homeless shelter.
Haven For Hope
Design & Development
The client had an issue with visibility and understanding within the community. The organization sought a way to stand out from other shelters located in the city and truly showcase what it has done over the many years since its inception.
Some challenges they asked us to help address include:
They had an outdated website that did not clearly communicate what they did, nor the impact of their services.
Increase the visibility of the organization for sustainability purposes within the community.
Identifying a unified voice throughout the entire brand to establish a clear identity.
An easy to manage backend for their team to update information images, and add pages
Sweb worked with Haven for Hope on an immersive brand audit with all of their audiences to help them find an identity that they could speak from.
The new design and layout of the site restructured the content making it easy to navigate and find key information.
A clear CTA was included, not only for donations, but for those looking to to volunteer, donate clothing, and opportunities to be a community partner.
Stats showcasing the impact Haven for Hope has on the lives of its clients are now clearly highlighted giving real weight to what the organization does.
Client stories were organized and included on the site to provide a relatable human element.
The site is now responsive making it easy to engage with on various desktop and mobile screen sizes.