A legacy in helping families manage grief

How do you balance highlighting a legacy of grief support while also featuring services for those that need it most?

The Children’s Bereavement Center of South Texas struggled with a few things to include content organization, site accessibility, and confusing navigation. The organization truly wanted to stand out from others who might provide similar services, though not as thoroughly or with the track record that the center has established over the year it’s provided support in South Texas.

Client

The Children’s Bereavement Center of South

Work

Design & Development

Platforms

Web

Technologies

WordPress

Challenge

Some additional challenges that Sweb heavily focused on include:

Despite the nature of the services they provide, the Children’s Bereavement Center of South Texas did not want to focus on the sad nature of the experience, but instead have their brand focus on the experience of the healing process.
To fully capture this experience the organization needed a full-scale web redesign and redevelopment to better position itself as a leader in grief management. The new site needed to display correctly on a variety of devices and window/screen sizes for both families as well as donors and partners.
A heavy focus was placed on making sure the new site was able to enhance the mobile experience to make it easy to find the necessary resources, connect clients to partners, as well as attract support from donors.

Solution

The Sweb team opted to use a storytelling approach for the new website. The site was designed to take the user on a path of information so they fully understood the many services of the organization through the use of simple line animations, and subtle movements of images and text.

The site was modernized with an attractive design that used a combination of overlay shapes, colors, videos, and images breaking the traditional use of square layouts seen on many websites.

The design is responsive and accommodates different screen sizes on desktop and mobile experiences.

With regards to content the Sweb team was able to organize it and optimize it in such a way that made sense as you explored the many healing opportunities through their organization by doing the following:

Starting with an introduction video and text focused on providing the visitor a quick overview of the organization.
Vital CTA’s are placed above the fold, such as donations, contact, resources, and events
At-a-glance views of their most important programs/services, highlighting the results, a help/support section, and also the opportunity to see key resources with client testimonials from those that have gone through the program.