1. How to Make Room for Video in Your Content Strategy
Don’t let video get left off your content strategy. The need for businesses to get involved with video is drastically increasing, especially as social networks weigh the importance and impact of video more heavily than any other type of content. As you make room for this medium, here are some types to consider and how to approach it.
2. 5 Steps to Make Sure Your Website Is ADA-Compliant
Accessibility has been a big topic of discussion in the web realm for quite some time. Keeping accessibility top of mind as you develop your site is ideal, but even if your site is already done, here are ways to make sure your site is ADA-compliant.
3. Why WhatsApp Is Returning To Its Roots—And Copying Snapchat
Snapchat is making a bigger impact than many think. So much so that WhatsApp is going back to what it did best, and that’s essentially being a tool very similar to what Snapchat has become. Will it work? Only time will tell, but their approach is very interesting, especially considering that WhatsApp has a strong user base.
4. The Designer’s Guide To Responsive Logos
The concept of “responsive” has been a driving factor in website design and development for a few years now. Being responsive is more than just shrinking and resizing content, but includes the nature of the logo and how it will look as elements are adjusted from screen to screen. As designers lead the charge on this topic, see what they have to say and what they recommend.
5. Proximity to Searcher is the New #1 Local Search Ranking Factor
Is search changing again? It appears that the folks over at Moz are sharing their insights on a few tests they’ve done with search and the results are interesting. Is proximity the new local search ranking factor? If so, how does this impact your business as you compete for the top search ranking?
6. Current Trends And Future Prospects Of The Mobile App Market
Have you considered an app? Mobile apps are still a hot trend and new apps are constantly being updated to both Android and iOS stores. Before you take the plunge and make the investment, take heed of these trends.
7. YouTube is getting rid of 30-second, un-skippable pre-roll ads
Great news for users, bad news for marketers? Pre-roll ads are typically served ahead of some videos, and some of them are un-skippable, but it seems like that is about to change. How will this impact ad performance? Only time will tell.
8. Google just made its troll-detecting software available to developers
The internet is full of trolls. No matter where you go, discussions are constantly interrupted by posts from people who have no intent to further the conversation, but instead only want to disrupt with attacks on people or ideas. These people usually create fake accounts and can be a real problem for many sites. It appears Google might have the answer for that!
9. Alexa passes 10,000 skills — here are the top 10
For those you with devices like the Amazon Echo, it’s nice to know that your device is always learning. How? Well Alexa has over 10,000 skills that devices like the Echo rely on to provide service to the end user. Here are the top 10 skills users have identified, and no, it’s not ordering hot wings.
10. How the cloud is getting smarter
You know that place where you save your files when you don’t want them on your computer? The cloud is growing, and it’s getting smarter. We’re talking about AI in the cloud that learns our habits, and can soon predict and even second-guess us as we go about our day. Does the cloud know us better than we know ourselves? That’s a very interesting question.