Facebook is testing a new revenue stream for video producers with their mid-roll video ads. Advertisers ads will be inserted into longer business page videos, with revenue from those ads split with publishers.
Instagram is also increasing its ad offerings, now allowing brands to create video ads to be played in between Instagram Stories, with a full suite of analytics and metrics for that content.
Machine learning via AI is now a part of search engine algorithms, responsive pages are key to reducing bounce rates, and more tips and more insights into ever-changing search engine rules and algorithms.
After launching a dedicated for brands to manage multiple accounts, Twitter is shutting the service down. Twitter gave no specific reason for the shutdown.
Greater interaction with AI, more subscription models, and simpler, more consumer-driven experiences are just a few of the predictions for mobile apps this year.
Facebook is rolling out the ability for Pages to stream live from any browser on your desktop (or laptop). No more running out of battery or shaky Live videos using your mobile phone!
Facebook also announced that advertisers on the Facebook Audience Network can reach 16 percent more people on average than those relying solely on Facebook and Instagram.
Previously users could check price estimates and start the process of ordering an Uber, but now Google Maps will allow both iOS and Android users to request and Uber ride without leaving the app.
Google has developed a new compression tool for smartphone Google+ users which maintains the quality of images and decreases the data needed to load them. Google is expected to expand the tool to more apps over the next few months.
Apple has increased the size limit for developers submitting apps for Apple TV. Most Apple TV users use only a fraction of the storage, and there’s hope that this change will encourage more developers to create versions of their games for use on Apple TVs.
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