Scrolling through Instagram, TikTok, YouTube, or Facebook, it’s impossible to miss how short-form video dominates the feed. Whether it’s a 15-second product demo, a behind-the-scenes clip, or a quick tip from an industry expert, bite-sized videos are the undeniable format. For businesses, this shift isn’t just a passing trend, it’s a major opportunity to connect with audiences and drive growth.
Attention spans are shorter than ever. Studies show that people decide within the first few seconds whether they’ll keep watching or move on. That’s why short-form video platforms like Instagram Reels, Facebook Stories, and YouTube Shorts are so powerful. They allow businesses to get in front of their audience quickly and stay top of mind.
So how can your business start using short-form video effectively?
Why Short-Form Video Matters for Businesses
Experts forecast that short‑form videos will account for 90% of internet traffic. That’s not a “passing” trend, it’s a transformation in how people consume content. On top of that, more than 70% of consumers now prefer short‑form video to learn about products or services, and short videos get 2.5 times more engagement than long‑form ones.
- The Algorithm Loves It
Social media platforms are investing heavily in video. Instagram is prioritizing Reels, YouTube is pushing Shorts, and Facebook Stories still get prime placement. These features are designed to keep users engaged, and when you create content for them, your brand gets rewarded with better reach and visibility. - It Meets Audiences Where They Are
People are consuming more video content than ever. A quick scroll through Reels or Shorts is now a daily habit for millions. If your business isn’t showing up in this space, you’re missing out on valuable visibility. - It Humanizes Your Brand
Short clips make it easier to show the people, culture, and personality behind your company. This kind of authentic content builds trust and makes your business more relatable.
Actionable Ways to Use Reels, Stories, and Shorts
The beauty of short-form video is that you don’t need a Hollywood production team to make an impact. In fact, casual, authentic videos often perform better than highly polished ones. Here are a few practical ways to get started:
1. Show Behind the Scenes
People love seeing how things are made, how teams work, or what goes on in the day-to-day. If you’re a bakery, show the frosting going on a cake. If you’re a tech company, share a peek at your creative brainstorming session. These quick moments give audiences a window into your world.
2. Highlight Your Products or Services
Use short clips to demonstrate a product, answer FAQs, or showcase features. Keep it simple: focus on one product or one benefit per video.
3. Share Quick Tips or Insights
Position your business as a helpful resource. A realtor might share “3 things to look for when buying your first home.” A marketing agency might share “One simple trick to improve engagement.” The key is to deliver quick, digestible value.
4. Leverage Trends, But Make Them Yours
Jumping on trending sounds, hashtags, or video styles can give your content a boost. The trick is to adapt them to your brand. A lawyer or financial advisor may not seem like an obvious candidate for trends, but with a little creativity, they can join in while still keeping things professional.
5. Feature Your Team or Customers
Introduce your staff, celebrate customer success stories, or share testimonials in a fun and engaging way. This not only boosts credibility but also strengthens relationships.
Tips for Making Short-Form Video Work
Short videos are quick to watch, but they take thought to create. It’s not just about posting content; it’s about making sure each video supports your larger strategy and ties back to your business goals. Here are some tried-and-true tips to keep your audience hooked:
- Hook Your Audience Fast: The first 3 seconds matter most. Use captions, bold visuals, or a strong opening line to grab attention.
- Keep It Authentic: Overly polished content can sometimes feel less genuine. Show up as you are, audiences value honesty.
- Be Consistent: Posting one video won’t change much, but showing up regularly builds momentum. Even one or two videos per week can create a noticeable impact.
- Add Text or Captions: Many people watch videos without sound. Adding captions ensures your message still lands.
- Cross-Post Strategically: A single video can often be shared across Reels, Shorts, and Stories. Just make sure it fits the format and tone of each platform.
Where Short-Form Video Is Headed
Looking ahead, short-form video isn’t slowing down, it’s accelerating. In 2025, Instagram and Facebook Reels are being watched more than 200 billion times every single day, while YouTube Shorts has surged to over 70 billion daily views. Reels alone now make up nearly half of total Instagram screen time and deliver 22% more engagement than standard video posts.
These numbers aren’t just impressive, they’re a clear signal that short-form video has become a core part of how people consume information, shop, and connect with brands. Features like shoppable videos, embedded product links, and cross-platform sharing are making it easier than ever to turn a few seconds of attention into meaningful action.
Businesses that adapt now will be better positioned as these platforms continue to evolve. Whether you’re a local business trying to reach your community or a growing company expanding nationally, short-form video isn’t just a marketing trend, it’s one of the most cost-effective, high-impact ways to build awareness and engagement in today’s digital landscape.
