LiftFund, formerly known as Accion Texas Inc., is a nonprofit organization that provides credit and services businesses and entrepreneurs who cannot access business capital from commercial sources, such as banks. Through their work, they provide leadership and innovation to the microlending industry, serving eight states: Texas, Louisiana, Mississippi, Alabama, Arkansas, Tennessee, Kentucky, and Missouri.
In 2015, LiftFund went through a rebrand including a refresh of their former website. LiftFund wanted their website to give entrepreneurs, donors, and industry leaders access to a wealth of information and resources. They also needed to provide information about their MMS product to potential customers, and provide training materials to employees, entrepreneurs, and existing MMS clients. We created a main website to house mountains of valuable content and tools, and 17 individual micro-sites for each of their regional markets, which are managed by regional administrators and overseen by central office administrators.
“A few highlights of the new website include individual sections tailored to entrepreneurs, customers, donors, and employees and a live chat for customer service. The site is also integrated with Eventbrite, an events creation and reservations system. Internally, an employee portal features interactive video tutorials and training, calendar, blogs and an administrative dashboard streamlines and centralizes business processes.” – Donna Tuttle, San Antonio Business Journal