Last week part of our team traveled to Austin, TX to attend the 2013 Hispanic Marketing Symposium, put together by the Austin Advertising Federation. The presentations from all featured speakers supported the overall theme of the Latino Experience in marketing. Sweb tackled a universal topic that crosses all markets and industries, mobile.
Magaly Chocano was a featured speaker and discussed not just the impact mobile has in all markets, but the importance of finding ways to enhance the experience of users when they engage with your mobile app. The discussion also included the fundamental approach we, at Sweb, take when working with clients to ensure the entry into the mobile space is easy and seamless with their existing branding efforts in other areas.