Sweb Development focuses on a 360 digital approach to your online presence. We focus on a mobile presence, a web presence, and online marketing strategies for brand development and community management.

Here’s a sample of our digital capabilities along with some of the work we’ve done with some amazing partners.

A lot of small businesses and startups that enter the social space look forward to large fan followings and financial success. While it’s not unheard of to see a company reach “rockstar” status overnight, those stories are rare. The rest of us have a long road ahead of us, but all is not lost.

None of us walk into an event and make friends just by saying hello and sharing what we do. In the real world relationships take time and tending to. The same rules apply to online relationship building, except you can do this on a larger scale.

Continue reading “Social Media Strategies, Tactics and More” »

It’s surprising how many companies still do not have a sound strategy for entering the mobile space. The growth we’ve seen in the past few years has truly astounded us and even surpassed our expectations. Still, as we delve ever forward into 2012, we’re seeing mobile overtake traditional PC and laptop usage. Where does this leave your company? An even better question, where does it leave your customers?

5. The Exponential Growth of Smartphone Users and M-Commerce

With US smartphone penetration set to reach 50% by summer 2012, the numbers make it imperative for businesses to move into the mobile arena. By 2015, the number of worldwide smartphone users is expected to hit 1.2 billion. Now, businesses can reach record numbers of customers through traditional channels, as well as in places they normally wouldn’t have access. With the mobile market growing such as it is, users are making more purchases via their devices creating a boom in the m-commerce industry.

4. The Ability to Distribute Incentives

Mobile platforms are a great way to incentivize purchases, visits and other behaviors. What better time to ask a potential customer to try your restaurant than around lunchtime when they are at work? Think of an app for a political campaign that alerts a user on voting day, revealing the closest locations where she can cast their ballot.

According Business 2 Community, in an article titled 3 Reasons Mobile Apps Are the Future of Mobile Marketing, “Mobile Dependence Day conducted in June 2011, 31% of US smartphone owners completing a purchase a result of mobile marketing did so through usage of an app.”

Continue reading “5 Reasons to Develop a Mobile Presence” »